Unit 1: Introduction : 6 Hours
Concept of e-business; Nature, scope, and impact of e-business technologies; Difference between e-business and e-commerce; History and development of e-business; Advantages of e-business; Business model for e-products and e-services; Contribution of e-business technologies to economic growth, market, competitiveness, and productivity.
Unit 2: Technologies in e-business : 8 Hours
Introduction; e-business technologies - hardware, e-business software applications, internet and World Wide Web; Database management system; e-business security; Online payment technology; IT/IS evaluation and e-business; Social consequences of e-business technologies.
Unit 3: Digital Marketing : 7 Hours
Concept; Effects of e-business technologies on marketing strategy, customer retention and e-CRM; Measuring the extent of digital marketing activity; Market analysis; Digital marketing tools; Viral marketing.
Unit 4: E-Business and Operations Management : 6 Hours
Difference between purchase and procurement; Market solutions - sell-side, buy-side, and market place; Integration of product catalogue; Procurement service providing.
Unit 5: E-Contracting : 4 Hours
Concept of generic services - information, negotiation, archiving, enforcement, reconciliation; Structure of a contract; Digital signature; Legal affairs.
Unit 6: Online Distribution : 5 Hours
Components of a distribution system; Characterization of online distribution; hybrid distribution networks; Model for electronic software distribution.
Unit 7: E-Payment System : 6 Hours
Characteristics of payment system; Classification of payment systems - E-cash, E-check, overview of smart card; Applications of IPSec.
Unit 8: E-Business Plan Development : 3 Hours
Students must develop an E-Business Plan; The business plan must incorporate IT-features that would address complete requirements to run a specified business.