Unit 1: Introduction to E-Business 4 hours
Definition, Nature, Scope and impact of e-business technology, history & development, Objective of E-business, Advantage of E-business, E-Business and E-Commerce, The Internet and tourism – a powerful combination
Unit 2: E-Business Models 8 hours
Introduction, E-business structure, E-business models: based on functionality, based on types of transactions, E-business model design, IT infrastructure requirements of E-business models.
Unit 3: Strategy of E-Business 9 hours
Introduction, Effects of E-Business on industry structure, E-Business, firms, and the value chain, Business models, competition, and e-business. Effects of e-business technologies on marketing strategy, customer relationship management (CRM), e-CRM. Creating e-business plan-importance, elements, phases.
Unit 4: E-Business application 4 hours
Introduction, characteristics, classification, current trends in e-business applications.
Unit 5: Functional applications of E-Business in tourism (Part I) : DMOs, Networks-intermediaries and tourism industry 9 hours
E-business for Destination Management Organizations: Principles and concepts – Positioning DMOs in value net, destination e-business system model, e-Business Partnerships for DMOs, The scope for e-marketing by DMOs, CRM for DMOs, E-marketing techniques.
Networks for intermediaries: Travel trade intermediaries-Features of a travel trade web site, implementing a travel trade website, online travel intermediaries. MICE-Features, implementing a website.
Networks for the tourism industry: Getting SMEs wired and skilled, Features and functions, steps and critical factors.
Unit 6: Functional applications of E-Business in tourism (Part II): Tourism SMEs, Travel agencies, Tour operators, Visitor attractions 10 hours
E-business for Tourism SME’s: Growth of tourism e-business and impacts of SMEs throughout the industry, Strategic importance of e-business for SMEs, mapping e-business applications.
E-Business for travel agencies: targeting e-business strategy, e-business application and functionality, steps to implementing e-business strategy, critical success factors.
E-Business for tour operators: targeting e-business strategy, e-business application and functionality, steps to implementing e-business strategy, critical success factors.
E-business for visitor attractions: targeting e-business strategy, e-business application and functionality, steps to implementing e-business strategy, critical success factors.
Unit 7:Future challenges and opportunities E-business (emphasizes on tourism industry)
Introduction, Challenges and opportunities: Environmental, Economic, Technological, Social Regulatory and ethical consideration