Course Contents:
Unit 1: Introduction to Event management 4 hours
Meaning, definition and characteristics. The events industry. The role of the event manager.
Unit 2: Initial Planning & Budgeting Events 10 hours
Determining Event Objectives, Event Vision, Design Objectives of the Event Experience, Initial Planning Visualization, Monitoring the Budget, Event Design Principles.
Organization and Timing- Critical Path Function Sheets, Timing, Date Selection, Critical Path Checklist, Charting Critical Path.
Location- Site Selection, Location Requirements Hotels and Convention Centers Restaurants, Private Venues, Catering, Theaters, Tents and Contracts. Choice of location for an event, Developing selection criteria, Layout of activities and fixed arrangements at an event.
Venue Requirements: Room Requirements, Staging, Audiovisual, Lighting Staging, Venue and Event Supplier.
Food and Beverage- Food and Beverage Considerations, Menu Planning, Staffing
Unit 3: Event Marketing 6 hours
Introduction to Event Marketing- The Five Ps of Event Marketing- Product, Price, Place, Public Relations and Positioning. Event Promotion, Advertising, and Public Relation.
Unit 4: Supply chain management 6 hours
Introduction to SCM, managing the supply chain, basic objectives of purchasing, purchasing activities and developing relationships with suppliers, Decision points in purchasing for an event organization
Unit 5 : Risk & security Management 4 hours
Risk management, Risk identification, Techniques for managing risks
Unit 6: Implementation and delivery 4 hours
Scheduling, Scheduling in the event industry, The stages of scheduling, Deciding the order of completing activities.
Unit 7: Performance evaluation 6 hours
Introduction, Different forms of evaluation, The control cycle, Control elements, Profitability measurements, Evaluation of an event, Quantitative and qualitative evaluation methods.
