Fundamentals of Travel and Tourism Syllabus - BBA-TT (PU)

Course Objective

The major objective of this course is to familiarize the students with the tourism industry, its components and the brief historical development of the industry. Discussion on different tourism issues and aspects are its major focus. In addition it will give general idea regarding the operation of tourism industry, and help to understand the behavior of the customer.

Course Description

This course starts with basic topics of Tourism and its various facets. Unit I and II cover general knowledge about the evolution and current state of tourism industry. Unit III is concerned with understanding the behavior of a tourist. National and International organization in tourism industry will be covered in Unit IV.  Unit V and Unit VI is devoted exclusively to the impact of tourism in different areas and issues related to it.

Course Outcomes

By the end of this course, students should be able to:

• Define and explain the concept tourism;
• Trace out the historical development of tourism industry;
• Describe the nature and composition of organizations and organizations associated with tourism industry;
• Assess the impact of tourism; and
• Explain the emerging issues in tourism industry.

1. Introduction - 10 hrs

Definition, importance of tourism industry, Tourism Models, major elements of the tourism system (guest/host, destination, attractions, tour operators/travel agencies/ govt. offices, accommodations, transportations), Classification of tourists (tourist mainly seeking recreation, business/conference travellers, VFR, education, religion, sports, and health culturally attached travellers, environmentally conscious holidaymakers). Tourism in Nepal

2. Historical Development of Tourism Industry: 8 hrs

Travel in ancient times (grand tours, religious tours, political tours) Development of Road transport, Railways and other means of mass transportation, Tourism in 21st century (leisure travel, sea, sand, sun, adventure), private motor tours, package tours, Globalization and business travel.

3. Tourist motivation and Behavior: 4 hrs

Needs and wants; sociological and psychological motivators.

4. National and International tourism organizations: 12 hrs

National Tourism Organizations- Nepal Tourism Board (NTB), Hotel Association Nepal (HAN), Nepal Association of Travel Agents (NATA), Trekking Agent’s Association of Nepal (TAAN), Nepal Association of Rafting Agents (NARA), The Hotel Management and Tourism Training Centre (HMTTC), International Tourism Organizations - World Tourism Organization (WTO), Pacific Asia Travel Association (PATA), World Travel and Tourism Council (WTTC), International Air Transport Association (IATA), International Federation of Tour Operators (IFTO)

5. Impact of Tourism: 9 hrs

Socio-cultural impact and its management, Economic Impact, environmental impact, environmental impact assessment and management, technical and other impacts.

6. Emerging issues in tourism industry: 5 hrs

Globalization, ecotourism; rural tourism; heritage and cultural tourism, adventure tourism, and Pro-poor tourism

Text Books:

1. Nigel Evans, Warwick Frost: Travel and Tourism Management, Hospitality Press 2003
2. J. Christopher Holloway, Neil Taylor: The Business of Tourism, Financial Times Prentice Hall 2006

References:

1. World Economic Forum: The Travel & Tourism Report 2008
2. World Travel & Tourism Council: The WTTC Report: Travel & Tourism
3. National Geographic Traveler Magazine