1. Introduction - 10 hrs
Definition, importance of tourism industry, Tourism Models, major elements of the tourism system (guest/host, destination, attractions, tour operators/travel agencies/ govt. offices, accommodations, transportations), Classification of tourists (tourist mainly seeking recreation, business/conference travellers, VFR, education, religion, sports, and health culturally attached travellers, environmentally conscious holidaymakers). Tourism in Nepal
2. Historical Development of Tourism Industry: 8 hrs
Travel in ancient times (grand tours, religious tours, political tours) Development of Road transport, Railways and other means of mass transportation, Tourism in 21st century (leisure travel, sea, sand, sun, adventure), private motor tours, package tours, Globalization and business travel.
3. Tourist motivation and Behavior: 4 hrs
Needs and wants; sociological and psychological motivators.
4. National and International tourism organizations: 12 hrs
National Tourism Organizations- Nepal Tourism Board (NTB), Hotel Association Nepal (HAN), Nepal Association of Travel Agents (NATA), Trekking Agent’s Association of Nepal (TAAN), Nepal Association of Rafting Agents (NARA), The Hotel Management and Tourism Training Centre (HMTTC), International Tourism Organizations - World Tourism Organization (WTO), Pacific Asia Travel Association (PATA), World Travel and Tourism Council (WTTC), International Air Transport Association (IATA), International Federation of Tour Operators (IFTO)
5. Impact of Tourism: 9 hrs
Socio-cultural impact and its management, Economic Impact, environmental impact, environmental impact assessment and management, technical and other impacts.
6. Emerging issues in tourism industry: 5 hrs
Globalization, ecotourism; rural tourism; heritage and cultural tourism, adventure tourism, and Pro-poor tourism