TOURISM POLICY, PLANNING AND DEVELOPMENT Syllabus - BBA-TT (PU)

Course objectives

The aim of this course is to develop an understanding of the basic concepts of tourism planning for public and private sector community and regional tourism development, with an emphasis on ecotourism and nature-based tourism. It is to explore the interrelationships between resource management and tourism planning and development.

 Course Description

The subject emphasized on tourism planning at International, national, regional, state and local level. It is centric towards understanding of the key tourism planning and management.

Course Outcomes

By the end of this course, students should be able to:

• understand the interrelationships between resource management and tourism planning and development.
• develop an understanding of the basic concepts of tourism planning for public and private sector community and regional tourism development

Course Content

Unit 1: The Purpose of Tourism Planning                                                                 5 hours

The Concept of Planning, Tourism Defined, The Planners, Goals for Development, Tourism Planning Scales

Unit 2: Tourism as a System                                                                         7 hours

The Tourism System, Demand-Supply Match, Demand, Components of Supply, Attractiveness, Services, Transportation, Information, Promotion, External Factors

Unit 3: Policy                                                                                                           4 hours

Public Policy, Private Sector Policy

Unit 4: Regional Planning Concepts                                                                          8 hours

Regional Tourism Planning Concepts, A Basic Tourism Planning Concept, A planning Process, PASOLP, Market-Plant Match, Spatial Patterns, Discovery of Tourism Potential, National Planning Policy, WTO Guide for Planners,  A competitive Position Concept

Unit 5: Destination Planning Concepts                                                                 4 hours       

Destination Defined, The Imperative of Place, Destination Planning Issues, Destination Planning Guides, Destination Zone Planning Model

Unit 6: The key players in tourism planning and management                           6 hours

The key planners in tourism planning and management: The tourist, the host community, Government Agencies, the tourism industry, other players. Case study: How the media can create a tourist attraction. 

Unit 8: Visitor management                                                                                    6 hours

Meaning and importance of Visitor management, Key perspectives on visitor management, Case study - Visitor management in Kakadu Park, Case study - Visitor management at Stonehenge

Unit 9: Tools and Techniques in Tourism Planning and Management                   8 hours

Education as a technique in tourism planning and management: Interpretation, The role of the tour guide and interpretation, Case study - Keeper talk at Wellington Zoo. Self-regulation as a technique in tourism planning and management: Key perspectives, Codes of Conduct in Tourism. Information technology and tourism planning and management: Key perspectives, Case study - GIS and community aspects of tourism in New Zealand

Text Books:

1. Clare A. Gunn and Turgut Var (2002). Tourism Planning: Basics, Concept, Cases (Fourth Edition). New York: Routledge.
2. Peter Mason (2003). Tourism Impacts, Planning and Management. Oxford: Butterworth-Heinemann.

References:

1. Inskeep, Edward (1987), Comprehensive National and Regional Tourism Planning, WTO
2. Mill, Robert Christie and Alastair Morrison (1985), The Tourism System: An Introductory Text, Englewood Cliffs, NJ: Prentice-Hall
3. David L. Edgell, Sr., Maria DelMastro Allen, Ginger Smith and Jason R. Swanson (2008). Tourism Policy and Planning: Yesterday, Today and Tomorrow. Oxford: Butterworth-Heinemann.