Course Content
Unit 1: The Purpose of Tourism Planning 5 hours
The Concept of Planning, Tourism Defined, The Planners, Goals for Development, Tourism Planning Scales
Unit 2: Tourism as a System 7 hours
The Tourism System, Demand-Supply Match, Demand, Components of Supply, Attractiveness, Services, Transportation, Information, Promotion, External Factors
Unit 3: Policy 4 hours
Public Policy, Private Sector Policy
Unit 4: Regional Planning Concepts 8 hours
Regional Tourism Planning Concepts, A Basic Tourism Planning Concept, A planning Process, PASOLP, Market-Plant Match, Spatial Patterns, Discovery of Tourism Potential, National Planning Policy, WTO Guide for Planners, A competitive Position Concept
Unit 5: Destination Planning Concepts 4 hours
Destination Defined, The Imperative of Place, Destination Planning Issues, Destination Planning Guides, Destination Zone Planning Model
Unit 6: The key players in tourism planning and management 6 hours
The key planners in tourism planning and management: The tourist, the host community, Government Agencies, the tourism industry, other players. Case study: How the media can create a tourist attraction.
Unit 8: Visitor management 6 hours
Meaning and importance of Visitor management, Key perspectives on visitor management, Case study - Visitor management in Kakadu Park, Case study - Visitor management at Stonehenge
Unit 9: Tools and Techniques in Tourism Planning and Management 8 hours
Education as a technique in tourism planning and management: Interpretation, The role of the tour guide and interpretation, Case study - Keeper talk at Wellington Zoo. Self-regulation as a technique in tourism planning and management: Key perspectives, Codes of Conduct in Tourism. Information technology and tourism planning and management: Key perspectives, Case study - GIS and community aspects of tourism in New Zealand
