Business Communication Syllabus - BBA (TU)

Course Objectives:

The objectives of this course are to present the learners with the language and concepts found in books and newspapers and magazine articles on business and economics; to develop the comprehension of management texts; to develop the listening skills in the fields of management; provide the learners with opportunities to express management concepts, reformulating the learner's own while summarizing, analyzing, criticizing and discussing ideas.

Course Description:

Grammatical and structural review of English:  review of standard  grammatical forms and their application in a variety of business writings.

Reading comprehension: development of reading comprehension proficiency, with special reference to business topics.

Composition Skills: writing logical, coherent and persuasive prose, related to management.

Course Details

Unit 1: Management                                                                                                                                                9LH

• The three sectors of the economy
• Management
• Company structure
• Work and motivation
• Management and cultural diversity
• Recruitment
• Labour relations

Unit 2: Production & Marketing                                                                                                                                                 8LH

• Production
• Products
• Marketing
• Advertising
• Promotional tools

Unit 3: Finance                                                                                                                                                11LH

• Accounting and financial statement
• Banking
• Stocks and shares
• Bonds
• Futures and derivatives
• Market Structure and Competition
• Takeovers, mergers and buyouts

Unit 4: Economics                                                                                                                                               10LH

• Efficiency and employment
• Business ethics
• The role of government
• Central banking, money and taxation
• Exchange rates
• The business cycle
• Keynesianism and monetarism
• International trade
• Economics and ecology

Unit 5: Technical communication                                                                                                                                               10LH

• Document design
• Graphics
• The Summary
• Proposals
• Oral Presentations

VI. Daily English Newspapers

Methods of Teaching

Teaching approaches will include lectures, pair work, small group work and individual research. The teaching method will be mostly student-central and activity-oriented.

Evaluation Procedure

a.   Internal Evaluation

Oral presentation/Quizzes:         15 Marks Project work:                   10 Marks

Term test:                                 15 Marks

40 Marks

b.    External Evaluation 60 Marks

Class Lecture = 45 hrs. Tutorials = up to 15 hrs. Assessment = 3 hrs.

References

Daily English Newspapers.

Gerson, Sharon J., and Gerson, Steven M., Technical Writing. Pearson Education, Inc., 2000. Hornby, A S. Oxford Advanced Learner's Dictionary. Oxford: OUP, 2000.

Huddleston, Rodney, and Pullum, Geoffrey K., The Cambridge Grammar of the English Language.

Cambridge University Press, 2002.

Lesikar and Pettit, Business Communication, Theory and Application, Sixth Edition, AITBS Publishers and Distributors, Chapter I and VI.

MacKenzie, Ian, English for Business Studies. Cambridge: Cambridge University Press, 1997. Seely, John. The Oxford Guide to Writing and Speaking. Oxford: OUP, 1998.

Taylor, Shirley. Communication for Business. Essex: Pearson Education Limited. 1999.