Unit 1: Introduction LH7
Concept, becoming an entrepreneur, key elements of entrepreneurship, characteristics of successful entrepreneurs, common myths about entrepreneurs, types of start-up firms, Importance of entrepreneurship- entrepreneurial firms, society and larger firms, The process of new venture creation, Entrepreneurship development in Nepal.
Unit 2: Developing Business Ideas LH 5
Identifying and recognizing opportunities- observing trends and solving problems, personal characteristics of the entrepreneur, techniques for generating ideas, encouraging and protecting new ideas; linking creativity, innovation and entrepreneurship.
Unit 3: Feasibility Analysis LH 8
Concept, product/service feasibility, industry/target market feasibility analysis, organizational feasibility analysis and financial feasibility analysis.
Unit 4: Writing a Business Plan LH8
Concept, reasons for writing for a business plan, Guidelines for writing a business plan, section of the plan, presentation of business plan.
Unit 5: Industry and Competitor Analysis LH 7
Industry trends analysis, Five competitive forces model, the value of the five forces model, industry types and the opportunities, identifying competitors, sources of competitive intelligence, completing a competitive analysis grid.
Unit 6: Legal and Ethical Dimensions of Entrepreneurship LH 7 Establishing a strong ethical culture, business licenses and business permits, sole proprietorship and partnership, Provisions of establishing entrepreneurs’ business in Nepal, legal and ethical issues facing entrepreneurs’ business in Nepal.
Unit 7: Start-up New Business Venture, Marketing Issues and Growth LH 10
Recruiting and selecting key employees, lenders and investors, funding requirements, sources of personal financing, venture capital, commercial banks, sources of debt financing; selecting a market and establishing a position, key market issues for new ventures, the 4 Ps of marketing for new ventures; Nature of business growth, planning for growth, reasons for growth and managing growth, knowing and managing the stages of growth, managing capacity, day-to-day challenges of growing a firm.