Business Communication Syllabus - BIM (TU)

Module Objectives

This course aims to develop students' skill in presenting effective oral and written communication in English language with a focus on presenting seminars, writing papers and reports, business correspondence and so on.

Contents

Communication in business: communication process and malfunctions. Essentials of business communication: shorter structured units, effective organization, unity, coherence, and standard grammatical forms. Written communication: business correspondence formats, terms papers, project reports and research reports. Oral communication: formal and informal oral communication, group discussions, seminar presentations, gestures and body language.

Detailed Course

Unit1: Communication Theory                                                                                   LH 16

• Role of communication in business
• Model of the communication process
• Perception and reality
• Filter of the mind
• Words and meaning
• Some main functions of communication

Unit 2: Fundamentals of Business Writing                                                                    LH 6

• Principles of clear business writing
• Qualities of effective correspondence

Unit 3: Business Correspondence                                                                                  LH 6

• Sales and application
• Memorandum

Unit 4: Business Report writing                                                                                     LH 6

• Reports: Problems, Organization and Interpretations
• Reports: Determination and make-up

Unit 5: Other forms of Business Communication                                                         LH 8

• Public speaking and oral reporting
• Other oral communication activities
• Nonverbal communication

Presentations and Project works                                                                                  LH 3

Reference

Lesikar and Pettit (Sixth Edition) A-I-T-B-S. Publishers and Distribution 1999.