Business Communication Syllabus - BIM (TU)
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Course Description
Module Objectives
This course aims to develop students' skill in presenting effective oral and written communication in English language with a focus on presenting seminars, writing papers and reports, business correspondence and so on.
Contents
Communication in business: communication process and malfunctions. Essentials of business communication: shorter structured units, effective organization, unity, coherence, and standard grammatical forms. Written communication: business correspondence formats, terms papers, project reports and research reports. Oral communication: formal and informal oral communication, group discussions, seminar presentations, gestures and body language.
Unit Contents
Detailed Course
Unit1: Communication Theory LH 16
- Role of communication in business
- Model of the communication process
- Perception and reality
- Filter of the mind
- Words and meaning
- Some main functions of communication
Unit 2: Fundamentals of Business Writing LH 6
- Principles of clear business writing
- Qualities of effective correspondence
Unit 3: Business Correspondence LH 6
- Sales and application
- Memorandum
Unit 4: Business Report writing LH 6
- Reports: Problems, Organization and Interpretations
- Reports: Determination and make-up
Unit 5: Other forms of Business Communication LH 8
- Public speaking and oral reporting
- Other oral communication activities
- Nonverbal communication
Presentations and Project works LH 3
Text and Reference Books
Reference
Lesikar and Pettit (Sixth Edition) A-I-T-B-S. Publishers and Distribution 1999.
- Short Name N/A
- Course code MGT 204
- Semester Second Semester
- Full Marks 100
- Pass Marks 45
- Credit 3 hrs
- Elective/Compulsary Compulsary