•           It defines why the organization exits, what it does, who it does it for and how it does what it does.

•           The purpose is to inform what the organization does.

•           The mission statement talks about the present leading to its future. (10 years or more)

•           When development    a mission

•           It defines where the organization wants to be.

•           The purpose is to inspire and to be the emotional driver toward the organization.

•           The vision statement talks about the organization future. (20 years or more)

•           When   development    a    vision

statement we should talk about actions.

•           Guides in formulation of business definition, goals and objectives.

statement we have to think about values. ( values to people , world )

•           Guides in formulation of mission.