Differences between Traditional Marketing and Digital Marketing are

Traditional Marketing

Digital Marketing

1. Communication is unidirectional in traditional marketing, which means, an organization communicates about its services with its audiences.

1. Communication is bidirectional in Digital Marketing as businesses can communicate with customers and customers can ask queries or make suggestions to businesses as well.

2. Medium of communication in traditional marketing is generally phone calls, emails, and letters.

2. Medium of communication is more powerful and involves social media websites, chats, apps and Email.

3. Campaign in Traditional marketing takes more time as designing, preparing, and launching are involved.

3. Digital marketing campaigns can be developed quite rapidly and with digital tools, channelizing Digital Marketing campaigns is easier.

4. It is best for reaching local audience.


5. It is almost impossible to measure the effectiveness of a traditional marketing campaign.

4. It is very effective for reaching global audiences.


5. Digital Marketing lets you measure the effectiveness of a digital marketing campaign through analytics.