Email marketing tools are tools that marketers use to create, send, test, optimize and report on their email campaigns. An email marketing tool could be a specific tool related to email marketing like an email subject line generator, or an inbox placement testing tool, or a suite of tools that enables a marketer to do all their email marketing end-to-end.
One of the most important aspects of refining a drip campaign is targeting the right people. With Sendloop, you can funnel contacts into very specific campaigns and track their movements on your site to further tailor your messaging in the future.
ActiveCampaign allows you to create drip emails that are driven by subscriber interaction, behavior, interests, location, history and more. With this tool, you can automate the entire life cycle of a subscriber or customer.
Text-only emails can be boring. Heck, even images are becoming boring in today’s media- saturated internet landscape. If you want to effortlessly spice up your emails, then you should consider using BombBomb to create video-powered drip emails.
As the name suggests, Drip is an app designed for streamlining the drip email process. It’s a surprisingly simple tool that packs quite the punch. The app features email gathering technology, pre-made templates, and drag and drop elements for simple creation.
MailChimp allows you to send drip emails to follow up based on website activity, abandoned carts, activity or inactivity, and much more. You can also use MailChimp Groups + OptinMonster to send drip emails based on what the subscriber opted in for, or even based on checkboxes that the user selects on your optin form.
Widely known as a place to sell digital products and services, Gumroad now has an email feature that lets you gather and store potential customers alongside existing customers. You can then segment based on numerous features and send updates about your products.
As you know, email is a versatile tool. Rarely are two messages ever sent with the same goal in mind. Knowtify understands this, and gives you an easy way to launch drip campaigns based on transactional, digest, or behavioral emails.
In addition to helping automate standard email drip campaign tasks, Infusionsoft serves as a general task manager. The “My Day” feature shows you which appointments you have for the day, as well as which contacts you need to follow up with.
Did you recently add a bunch of new subscribers to your email list? Well, instead of bombarding them with a bunch of past emails, you can use AWeber’s Follow Up feature to get subscribers up to speed in a hurry.
If you’re like most people, your email newsletters are sent at predetermined times. Shouldn’t they be integrated into your calendar then? GetResponse’s autoresponder tool uses drag and drop features to make calendar management a breeze.
Want some of the more advanced features of a CRM without the price tag? ConvertKit allows you to send targeted autoresponders to subscribers based on their interaction with your emails with Automation Rules. They even have blueprints that you can use to quickly create autoresponder sequences for almost any situation.
Nobody likes a generalized email newsletter. That’s why Emma is a great tool. This powerful tool works with Shopify, Salesforce and OptinMonster to gather CRM and sales data and personalize emails based on the subscriber.
Contactually is one of the neatest tools on the list. It’s a CRM platform that focuses on vetting contacts. It gathers contacts form your email inbox, website, and social media profiles, and then gathers as much information as it possibly can to guide your messaging.
HubSpot is consistently ranked as one of the top marketing automation tools across a spectrum of tasks. One of its top uses involves streamlining email marketing through the use of automated workflows.
If you’re trying to teach your customers/users about your app, Intercom lets you send automated email conversations directly in the app. This gives them assistance where they’re most likely to see it.
Just like Gmail now uses tags to optimize messages, so does Hatchbuck. You can create tags and assign them to specific contacts based on their interests and the stage of the funnel they’re currently in.
GetNotify is a free tool that notifies you the instant your email gets read by the recipient. You just send your emails like your normally would, but add “.getnotify.com” to the recipient’s email address. Your recipient will not see this, and they will not know that you are tracking their opens.
- Campaign Monitor
What good is an email marketing campaign if you can’t automate things like testing, tracking, and optimizing? With Campaign Monitor, you can. It features interactive analytics that are easy to review and act upon.
Litmus is one of the top tools for render testing emails on any device. You can test up to 40 clients and devices with one single click, which cuts down on the time it takes for you to review each and every email combination.
- Reach Mail
The Reach Mail testing feature lets users compare direct performance metrics on up to five individual email campaigns at once. It also accounts for things like subject lines, content, and images to show you which emails will perform best.