Despite the development of various motivational theories, motivational tools, practices adopted by different working managers there are a lot of issues that need to be resolved. Few of these are as follows;

1. Motivating professionals

This is the age of globalization, an age of professionals. Employees are already well paid and get a good physical working environment. They like to get intrinsic satisfaction. They have high concern for expertise than working hours; are more loyal to their profession than to their employers.

2. Motivating contingent workers

In these days many organizations are going through downsizing; merger and acquisition and so on due to the various reasons. Many of them are seasonal in nature. So, they are bound to use contingent workers- part time, contract, temporary workers. As compared to permanent workers their jobs are not stable and secure. They receive less facilities and benefits but their contribution is not less to the organization.

3. Motivating diversified workforce

The issues indicate the heterogeneity of work force and demand for special attention/reward to special group of people. Managers should realize that not everyone wants challenging task and not everyone is motivated by money. So, managers should adopt flexibility to address their special needs by redesigning work schedule, compensation plan/benefits, physical work setting etc.

4. Motivating low skilled service workers

These groups of people’s education and skill level are very low that’s why their pay and chance of promotion is also low. So their job turnover rate is high- a great problem to the managers. What can be done?

5. Motivating people doing highly repetitive work

Some of the examples of this category are assembly line workers, security guards, gate keepers etc. These jobs are boring, monotonous and lack of creativity and freedom. These problems can be solved through:

  • Careful selection (because everyone do not want challenging job)
  • High pay as far as possible
  • Attractive work surroundings, frequent work breaks, the opportunity to socialize with colleagues during these breaks, and supportive supervision etc.