Factor Influencing Perception
- Factor in the perceiver (attitudes, interest, experience, expectation, motivation etc.)
- Factors in the situation (Time, work setting, social setting, space etc.)
- Factors in the target (background, motion, sound, size, novelty etc.)
Determinant of Perception
The determinant of perception is basically divided into two categories.
a) Structural Determinants:
It refers to those qualities that stem from the stimulus itself such as size, shape, color, amount, sound, intensity, continuity, distance etc.
b) Behavioral Determinants:
It renders to attention past experience, learning, socialization, need, socio-cultural norms and values.
Role of Perception
- Understand human behavior.
- Predict human behavior.
- To determine the need of people
- Avoid making errors.
- Employment Interview.
- Performance appraisal.
- Performance Expectation.
- Employee effort.
- Employee loyalty. Perception tends to influence decision making
Subliminal and Extrasensory Perception (ESP)
Subliminal perception is supposed to occur when a stimulus is too weak to be perceived yet a person influence by it. It is the ability to notice stimuli that affect only the unconscious minds. It refers to the perception of messages about which we have no awareness.
Extrasensory perception is the perception is the perception of object or event through means other that sense organ (eyes, ear, mouth, nose, skin etc.).