Innovation management is a combination of the management of innovation processes, and change management. It refers to both product, business process, and organizational innovation. Innovation management includes a set of tools that allow managers and engineers to cooperate with a common understanding of processes and goals. Innovation management allows the organization to respond to external or internal opportunities, and use its creativity to introduce new ideas, processes, or products. It is not relegated to R&D; it involves workers at every level in contributing creatively to a company's product development, manufacturing, and marketing. By utilizing innovation management tools, management can trigger and deploy the creative capabilities of the workforce for the continuous development of a company. Innovation management helps an organization grasp an opportunity and use it to create and introduce new ideas, processes, or products industriously. Creativity is the basis of innovation management; the end goal is a change in services or business processes. Innovative ideas are the result of two consecutive steps, imitation, and invention. The goal of innovation management within a company is to cultivate a suitable environment to encourage innovation. A suitable environment would help the firms get more cooperation projects, even ‘the take-off platform for business ventures. Senior management's support is crucial to successful innovation; clear direction, endorsement, and support are essential to innovation pursuits.