Marketing - Short Question Answer

Here in this section of Marketing Short Questions Answers, We have listed out some of the important Short Questions with Answers which will help students to answer it correctly in their University Written Exam.

1. What is marketing planning?

Marketing planning is the work of setting up objectives for marketing activity and of determining and scheduling the steps necessary to achieve such objectives”. Thus, under marketing planning first of all marketing objectives are set-up and then marketing activities like – purchase-sale, product planning and development, advertisement, sales-promotion and scheduled policies and programme to carry out these activities are prepared.

2. What is Marketing?

Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction.

For Example: Wal-Mart and Big-Bazaar has become world’s largest retailer, and one of the world’s largest companies, by delivering on its promise, “Always low prices, Always!”