Business Environment Analysis Syllabus - MBA (PU)

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Course Description

Course Objectives:

This is a capstone course that stimulates a real business situation. The course aims to familiarize the students with macro-environmental forces affecting business operations in the context of Nepal.  This course emphasizes on the review and analysis of major environmental forces. It intends to provide students with concepts and dynamics of how these forces operate and affect the operations of Nepalese business.

After completion of this course, the students should be able to identify the opportunities and threats existing in the prevailing situations. The thrust of the course is to develop analytical skills among students rather than just enable them to record and document the facts. The perspective of analysis will be comprehensive, similar to that taken by a CEO. The course is a mix of cases, lectures, projects, and readings.

Unit Contents

Course Contents:

Unit 1. Introduction : 1.5 hours

Concept; Business system and environment; Characteristics of business environment; Classification of business environment; Strategic management and business environment. 

Unit 2. Political Environment : 4.5 hours

Political system, its nature, features and significance for business; Political philosophy and structure; Political parties, Political stability issue; Operations of the party system and elections; Government’s structure; Government-business relations; Government’s role in business; Political risk factors and their assessment.

Unit 3. Regulatory Environment : 7.5 hours

Constitutional framework; Directive Principles; Fundamental rights; Division of legislative powers; Regulations related to business firm registration, foreign investment, finance and investment, taxation, intellectual property rights, labour, and consumer protection; Corporate governance issues; An overview of: Companies Act, 2006; Foreign Investment and Technology Transfer Act, 1992; Industrial Enterprise Act, 1992; Value Added Tax Act, 1996; Labor Act, 1992; Trade Union Act, 1992; Mines and Minerals Act, 1985; Patent Design and Trade Mark Act, 1965; and Copyright Act, 2002.

Unit 4. Economic Environment : 12 hours

  • An overview of the economy: Economic structure and dimensions; Agriculture and industrial sectors; Major industries and the associated problems.
  • Economic indices: National income; Distribution of income; Rate and growth of GNP, per capita; Rate of savings and investments; Foreign trade structure and related issues; Foreign employment and balance of payments.
  • An overview of economic policies: Current monetary policy in Nepal and its effects on business; Privatization policy and practices in Nepal and their affects; Industrial Policy: Concept and objective of industrial policy in Nepal; Trade Policy: concept and objective of trade policy; Employment Policy: concept and objectives of employment policy; Tourism Policy: objectives and characteristics of tourism policy; Economic policy reforms and the emerging business environment in Nepal.
  • Economic planning: Five year /three year plan’s impact assessment; An overview of the Current Plan - its objectives, targets and strategies applicable to business and industrial sectors.
  • Economic planning: Five year /three year plan’s impact assessment; An overview of the Current Plan - its objectives, targets and strategies applicable to business and industrial sectors.

Unit 5. Socio-Cultural Environment : 4.5 hours

An introduction to socio-cultural environment; Demographic characteristics: Population, its density and distribution; Changes in population and age composition; Internal migration and rural urban mobility; Education level; Socio-cultural concerns: consumerism, corruption, use of mass media, the role of business in society and consumerism (corporate social responsibility); Socio-cultural attitudes and values: customs, beliefs, rituals and practices; Changing lifestyle patterns; Family structures and changes; Stratification of society and inter-stratum mobility.  

Unit 6. International Environment : 7.5 hours

Globalization: concepts, forms, process, and direction; Regional groupings of nations: A brief overview of the regional economic groupings such as NAFTA; APEC; ASEAN; SAFTA and BIMSTEC and their impact on Nepalese Business; World Trade Organization (WTO) – Objectives, structure, principles and agreements; Nepal's membership and commitments: opportunities and threats for the Nepalese business; Growth potential of Nepalese business in South Asia.

Unit 7. Environment, Energy and Technology : 4.5 hours

  • Environment and energy management: Natural environment and pollution issues; Environment protection legislation and programs; Demand and supply of energy; Environment and energy management issues.
  • Concept; Science and Technology Policy; IT Policy; Status of technology in Nepalese businesses; Issues related to management of technology; Technology and human factors; Environmental effects of technology.

Unit 8. Environment Scanning : 3 hours

Concept; Approaches to environment scanning: Systematic, Ad-hoc, and Processed form; Sources of information for environment scanning; Identification of environmental factors; Environmental threat and opportunity profile (ETOP).

Text and Reference Books

 Reference Books:

  1. Pant, Prem R. (2008): Business Environment in Nepal. Buddha Academic Publishers and Distributors, Kathmandu.
  2. Latest Economic Survey.
  3. Azhar Kazmi , Business Policy and Strategic Management. Tata McGraw Hill, New Delhi. (Latest Edition).

Relevant laws, literature and cases.

On Campus Evaluation Scheme

  • Internal Exam - 40%
  • Class Test - 10%
  • Class Assignment (Problem assignment, Project, Quiz, Case analysis, Review, Presentation)  - 35% 
  • Class participation, discipline, behavior - 5%
  • Attendance - 10%
Download Syllabus
  • Short Name BEA
  • Course code MGT 549
  • Semester Sixth Trimester
  • Full Marks 100
  • Pass Marks 60
  • Credit 2 hrs
  • Elective/Compulsary Compulsary