The text ads that appear alongside Google search results are just one type of ad format you can create with AdWords. You can also promote your products and services with video ads, image ads, app or digital content ads, and more.

Each ad format has its own benefits, whether it's the ease and affordability of running a text ad, or the colorful storytelling that comes with video. You can run multiple kinds of ads from the same AdWords account and, in some cases, from the same campaign.

Ad formats available in an AdWords account



Main benefits


Words only. *

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Maintain ads quickly and easily. Reach customers when they search on Google. Use Ad extensions to provide additional details and contact information that can make your text ads more relevant to customers.


Responsive ads automatically adjust their size, appearance, and format to fit available ad spaces. They can transform into text or image ads.

In a matter of minutes, create ads that fit just about any ad space available. Plus, responsive ads can show as native ads, which boost your impact by blending into­­ publisher’s websites.


Static or interactive graphics. Animated ads in .gif and Flash format can be used.

Showcase your product or service in a visual way. Reach customers on websites that partner with Google.



New Zealand, Singapore, South Africa, the UK, and the US. You may create Showcase Shopping ads using the new AdWords

experience and the AdWords API. If you want to advertise individual products, check out Product Shopping ads



Drive phone calls to your business



with ads that include your phone

number. People can click on these