A firm selling xerox machines has outlined its marketing objective as : Increase market share by 3 per cent. List out at least four strategies to be adopted for increasing the share-of-market.

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1 year ago

Marketing

Four strategies to increase share-of-market may be:

(1) Lower price in order to sales and hence market share;

(2) Increase product quality without raising price, unless demand is inelastic with respect to quality, increased share-of-market should result.

(3) Intensify sales efforts by recruiting more salesman who will capture a larger portion of the market.

(4) Spend more o advertising so that the existing sales force will take more sales from competition.

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Susmita Sah

Susmita Sah

Jan 17, 2022

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