A firm selling xerox machines has outlined its marketing objective as : Increase market share by 3 per cent. List out at least four strategies to be adopted for increasing the share-of-market.
3 years ago
Marketing
Four strategies to increase share-of-market may be:
(1) Lower price in order to sales and hence market share;
(2) Increase product quality without raising price, unless demand is inelastic with respect to quality, increased share-of-market should result.
(3) Intensify sales efforts by recruiting more salesman who will capture a larger portion of the market.
(4) Spend more o advertising so that the existing sales force will take more sales from competition.
Susmita Sah
Jan 17, 2022