Explain the creative process?
3 years ago
Principle of Management
Creativity: Creativity is the ability to create large number of ideas quickly. Creative process has interacting and over lapping phase. It has four phases:
- Unconscious Scanning
- Intuition
- Insight
- Logical Formulation
Unconscious Scanning: A condition beyond consciousness.
Intuition: It connects unconscious with conscious
Insight: It is the result of hard work
Logical Formulation: referred to as verification
Techniques to enhance creativity:
The following are the techniques to enhance Creativity:
- Brainstorming – Technique used for problem solving by using new methods
- Synectics – In this technique group members are selected according to problem of organization.Then a group leader chose who plays a vital role in this process.

Susmita Sah
Jan 13, 2022