There are several major benefits of mobile commerce (m-commerce), including:
Convenience: M-commerce allows customers to shop and make purchases anytime, anywhere using their mobile devices.
Increased reach: M-commerce enables businesses to reach a wider audience, including customers who may not have access to a traditional computer.
Personalization: M-commerce allows businesses to personalize the shopping experience for customers by providing targeted promotions, recommendations, and other offers based on their browsing and purchase history.
Improved customer engagement: M-commerce can improve customer engagement by providing real-time notifications, discounts, and other incentives to customers through their mobile devices.
Increased sales: M-commerce can increase sales by making it easier for customers to purchase products and services on the go.
Cost-effective: M-commerce is cost-effective as it eliminates the need for physical storefronts, reducing overhead costs for businesses.
Better data collection and analysis: M-commerce allows for better collection and analysis of customer data, which can be used to improve the customer experience and increase sales.
