What are the major benefits of m-commerce?

1 year ago

There are several major benefits of mobile commerce (m-commerce), including:

Convenience: M-commerce allows customers to shop and make purchases anytime, anywhere using their mobile devices.

Increased reach: M-commerce enables businesses to reach a wider audience, including customers who may not have access to a traditional computer.

Personalization: M-commerce allows businesses to personalize the shopping experience for customers by providing targeted promotions, recommendations, and other offers based on their browsing and purchase history.

Improved customer engagement: M-commerce can improve customer engagement by providing real-time notifications, discounts, and other incentives to customers through their mobile devices.

Increased sales: M-commerce can increase sales by making it easier for customers to purchase products and services on the go.

Cost-effective: M-commerce is cost-effective as it eliminates the need for physical storefronts, reducing overhead costs for businesses.

Better data collection and analysis: M-commerce allows for better collection and analysis of customer data, which can be used to improve the customer experience and increase sales.

Dipti KC
Jan 8, 2023
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