What should a business plan include?

1 month ago

Your plan should include:

  • An executive summary - this is an overview of the business you want to start. It's vital. Many lenders and investors make judgments about your business based on this section of the plan alone 
  • Your vision and business idea - a short description of who you are, what you plan to sell or offer, why and to whom, your business goals and key selling points 
  • Your marketing and sales strategy - provides details on customers, competitors, market trends and tactics (eg pricing, distribution and promotion) - see your business markets and competitors and marketing and sales.
  • Your management team and personnel - your credentials and the people you plan to recruit to work with you.
  • Your operations - your premises, production facilities, your management information systems and IT.
  • Financial forecasts - this section provides details of cash flow forecasts, profit and loss accounts and balance sheets.
Bench Partner
Sep 23, 2021
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