• Formulation of marketing plans and policies in consultation with the chief executive or managing director.
  • Development of marketing mix and marketing program for all products of the company.
  • Supervision and control over sales manager, advertising manger, product manager and marketing services manager who are responsible for implementing marketing program.
  • Development of new markets, new products, new channels and new innovations in the field of marketing.
  • Growth of existing markets for company’s products.
  • Selection management and control of channels of distribution.
  • Modification of marketing plans and programs on the basis of feedback of information from customers and channel members.
  • Management of change due to changing customer needs, competition, etc. and maintaining good public relations.