In today’s world, social media is one of the best ways for your business to stand out in its field and to reach a wider audience. Having an active presence on all major social networks, from Facebook to LinkedIn and beyond, is a necessity for any brand that wants to become an industry leader while engaging with its potential and current customers in new ways.

However, social media can be overwhelming if you don’t have the proper knowledge or tools. Whether it’s to create or repurpose content, to find the best way to engage with your online community or to create a comprehensive posting schedule, having the right social media management tools is crucial to your success. Here are few of the best social media management tools currently available and how they can help you make the most of your social presence.

1. HootSuite

Whether you are a user handling multiple accounts, or an agency that handles hundreds, HootSuite makes it easy. It’s easy to add accounts, easy to schedule posts across all major platforms and easy to add account managers. In addition, the company also has a robust training platform that teaches not just the tools, but how to think about social marketing as a whole.

2. Hubspot

While there are a lot of tools out there that let you monitor and publish to social accounts, we recommend platforms such as Hubspot where you can not only monitor and publish but also get closed-loop reporting data. That means you're not just seeing what channels drive the most engagement, but you can track further down the funnel to see what posts and channels drive actual leads and sales.

3. MeetEdgar

There are countless tools that post for you and schedule posts but what about a system that re-shares evergreen posts? MeetEdgar is the one because it has the biggest impact on traffic by automatically re-sharing your evergreen content.

4. TweetDeck

TweetDeck has been around a long time now, and there's a reason for that: It's one of the best and best-priced (what can beat free?) ways out there to be a part of the Twittersphere. The multi-columned layout makes it easy to follow several conversations at once, and scheduling content is a snap. Twitter moves so fast, but TweetDeck makes it doable and even enjoyable.


IFTTT, or “If This Then That,” is a great automation tool that can help you save a lot of time on trying to manage social media platforms, apps and websites. The tool can link these services together based on a trigger and an action. Based on the trigger you create, it will start an action. For example, if you publish a blog (the trigger), then IFTTT will automate and create a tweet (the action).

6. Buffer

I’m a fan of Buffer. It lets you schedule and manage social media posts across all of the most widely used channels, and you can individually customize each post for all of the different platforms it gets posted to. Buffer also shares your content at the best possible times throughout the day and tracks links so that you can see what content gets the most traction.

7. Sprout Social

Our digital team utilizes Sprout Social for its social media management, which allows the team members to monitor clients’ social media mentions, engage with brand advocates, schedule content in advance, and utilize reporting tools to inform future strategies. As our hotel clients’ guests view social media as a virtual concierge, we find it essential to have a tool to streamline real-time communication.

8. Canva

What you can do with Canva: design presentations, social media graphics, and a heap of other things with thousands of beautiful layouts. It has everything you need for catching designs. Millions of stock photographs, vectors and illustrations. You can also upload your own visuals. Canva has preset filters and advanced photo editing tools to modify pictures. It gives you the possibility to use icons, shapes and elements, thousands of them. Hundreds of fonts perfect for every design are also ready to go and accessible within Canva.

9. Adobe Post

Adobe Post was created to give you a powerful tool to differentiate among competitors and engage your followers with eye-catching posts. Create stunning social graphics in seconds with it. Get started quickly with handcrafted remixable design templates made for social sharing. Resize your text - beautiful typography will be automatically applied on-the-fly. Transform your text and photo into professional-looking graphics with a single tap.

10. Bundle Post

The tool is paid, but has a free 30–day trial period. Bundle Post is a content curation tool that aggregates and schedules social media content efficiently. Search, edit and schedule with a browser plugin or social media dashboard, then add hashtags. Keep your audience engaged and get results.

11. Babbly

Babbly is an awesome platform of quality content owners. It works as simple as follows: give a share - get a share. Share others content to get shares to your content. Share to multiple networks at once by just one click. Pause & play your content. Control when your content is visible to others on Babbly. Control when your content goes live. Schedule your posts. Schedule when your posts go live on babbly and your social media. The tool helps you in reaching the target audience at the right time. Relax and don’t worry about flooding your follower base again. Auto spread shares to your social networks to go out in timed intervals.

12. Feedly

Organize, read, and share all the content that matters to you and your team at a single place. Don't miss a beat from any of the publications you trust. Dive deeper by following blogs from the latest movers, shakers, and thinkers. Follow any one on the web. See new videos from the YouTube channels you follow. Monitor news about your company, your product, your craft, and your competitors by plugging in Google Alerts. Crunch through more content in less time by organizing your feeds into easy-to-read collections. Secure access to private content from your company's internal portals, content management systems, and SaaS applications. Let the web work for you by arranging the content you rely on into easy-to-read collections. And do much more with Feedly.

13. Likeable Hub

Get access to thousands of engaging content ideas to share. Share stories with thousands of content ideas & news posts. Generate referrals & leads with your Likable Hub site. Manage your reputation with streamlined social listening. Amlify your reach with TURBOPOST technology & reverb. Save time and resources with Likable Hub scheduling & features. Measure your growth with success analytics.

14. Brand 24

The tool is paid, but has a 14-day free trial period. It serves for getting social insights. Discover what people are saying online about your brand. Brand24 gives you instant access to mentions about your brand across the web, from social networks to influential publishers. Therefore you can reach customers fast, react and engage quickly to real-time comments made about your brand, follow-up on positive comments from your brand ambassadors, or respond to a dissatisfied customer before the story gets ahead of you. Detect sales opportunities. 80% of consumers do research or ask online before making a buying decision. Brand24 gives you the listening tools to find these leads, identify where to promote products and find customers before they find you.

15. CrowdBooster

The tool offers a 30-day free trial. Measure & optimize your social media marketing with it. Improve your online presence. Have the right tools to make data-driven decisions. Save time on reporting, get real-time data that's always up-to-date, quickly report your key performance metrics, share them with your dashboard. Export graphs & tables, their dashboard creates editable, beautiful graphs & tables for you to view. You can export to CSV then drop the raw data in your own custom report. Schedule unlimited tweets posts for the most optimal time. The tool recommends the best time for you to get the most engagement out of your followers and fans. Find your most engaged fans & followers, learn to quickly adapt to your audience. CrowdBooster’s technology provides your audience insight, suggests who you should engage with, and how to improve the content.