Strategic Objectives

Financial Objectives

·       Objectives that are competition focused and aim to be a best player in its market or industry. (Bigger market share, new segments, Differentiation, Cost rationalization, improve supply chain, electronic commerce.

·       long term 5-10 years,

·       wide range coverage

·       gain competitive advantages

·       strengthen       market position           & resource utilization

·       An objective set by a company in which the target state is measured in monetary terms, such as a certain amount of profits, or a certain percentage increase in profits over a period of time.

·       Short term 2-3 years,

·       limited scope

·       derived from corporate financial plan

·       focus on Growth in turn-over ,Better margins, Higher return on investment , cost reduction etc