Strategic Objectives |
Financial Objectives |
· Objectives that are competition focused and aim to be a best player in its market or industry. (Bigger market share, new segments, Differentiation, Cost rationalization, improve supply chain, electronic commerce. · long term 5-10 years, · wide range coverage · gain competitive advantages · strengthen market position & resource utilization |
· An objective set by a company in which the target state is measured in monetary terms, such as a certain amount of profits, or a certain percentage increase in profits over a period of time. · Short term 2-3 years, · limited scope · derived from corporate financial plan · focus on Growth in turn-over ,Better margins, Higher return on investment , cost reduction etc |
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