Marketing - Questions
Here, you find the chapter wise questions of the Marketing and and also view all the questions of Marketing.
Short Questions
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1. List out some examples of pricing strategies.
2. Discuss the limitations of product life cycle.
3. What are the features of a good brand name?
4. A firm selling xerox machines has outlined its marketing objective as : Increase market share by 3 per cent. List out at least four strategies to be adopted for increasing the share-of-market.
5. Cite an ‘objective’ of marketing and indicate the type of ‘strategy’ that the management may think of.
6. What are the four essential phases in the development of a sound marketing plan? State them.
7. Identify the factors which determine the length of a long-term-marketing plan.
8. What are Chain Stores?
9. What are the benefits of online marketing to Indian retailers?
10. What are the advantages and disadvantages of chain store system?
11. What are the advantages of consumer cooperatives?
12. What are the types corporate retailing?
13. What are the disadvantages of consumer cooperatives?
14. What is Customer Relationship Management (CRM)?
15. What are the features of CRM?
16. What is the scope of CRM?
17. What is relationship marketing?
18. What are the limitations of marketing research?
19. What is product life cycle?
20. What are the limitations of product life cycle?
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Questions