What are the advantages and disadvantages of personal selling?

4 years ago
Marketing

There are a number of advantages of personal selling, which are mentioned as follows:

  1. Allowing flexibility in communication by maintaining a direct contact with customers
  2. Tailoring a message about die product or service in an apt manner
  3. Taking immediate and direct feedback from customers
  4. Targeting specific and general markets and customers

Following are some disadvantages of personal selling:

  1. Involves huge costs to reach a large number of audiences
  2. Includes a problem of delivering consistent and uniform messages to customers due to variability in sales representatives and their selling styles.
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Susmita Sah
Susmita Sah
Jan 17, 2022
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