Marketing

Here, you find the chapter wise course content of the Marketing and and also download the all Marketing course contents for free.

Chapters
Questions
Notes PDF
Test MCQ's

1. Introduction to Marketing and Marketing Management

What are the Marketing Concepts?
Functions of Marketing
Different Approaches of Marketing
Role of Marketing Manager
Functions of Marketing Manager
Meaning, Definition of Marketing
History and Evolution of the Marketing Philosophies - Marketing Concepts

2. Marketing Mix

Definitions and Importance of Marketing Mix
Definitions, Importance and Components of Marketing Mix
Factors Affecting Marketing Mix
Product Life Cycle in Marketing

3. Marketing Environment

Meaning and Scope of Marketing Environment
Micro Environment Variables in Marketing Environment
Macro Environment Variables in Marketing Environment
What is Reactive and Proactive Marketing

4. Marketing Information System

Importance of Marketing Research to Government

5. Buyer Behavior

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6. Segmentation, Targeting and Positioning Strategies

Concept, Process and Requirements for Market Segmentation
Levels of Market Segmentation in Marketing
Level or Bases for Segmenting Consumer and Organizational Markets
Segment Evaluation in Marketing
Segment Analysis and Selection in Marketing

7. Product

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8. Pricing

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9. Distribution

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10. Promotion

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  • 10 Chapters
  • 21 Article
  • 219 Questions
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