How can you measure the success of search campaigns?
3 years ago
Digital Marketing
Here are some metrics to measure the success of the marketing campaign:
⦁ Return on Investment (ROI).
⦁ Cost per Win (Sale).
⦁ Cost per Lead.
⦁ Conversion Rate (or Goal Completion Rate).
⦁ Incremental Sales.
⦁ Purchase Funnel.
⦁ Customer Lifetime Value.
Sanisha Maharjan
Jan 15, 2022