How can you measure the success of search campaigns?

1 year ago
Digital Marketing

Here are some metrics to measure the success of the marketing campaign:
⦁    Return on Investment (ROI).
⦁    Cost per Win (Sale).
⦁    Cost per Lead.
⦁    Conversion Rate (or Goal Completion Rate).
⦁    Incremental Sales.
⦁    Purchase Funnel.
⦁    Customer Lifetime Value.

Sanisha Maharjan
Jan 15, 2022
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