Strategic Management

Here, you find the chapter wise course content of the Strategic Management and and also download the all Strategic Management course contents for free.

Chapters
Questions
Notes PDF
Test MCQ's

1. Introduction

Introduction to Strategic Management
Concept of Strategy
Characteristics of Strategy
Levels of Strategy
What is Strategic Management? Characteristics and Importance of SM
Process of Strategic Management
Phases in Strategic Management Process
Strategic Plan
Role of Chief Executives in Strategic Management

2. Company Direction

Establishing Company Direction
Mission Statement in Strategic Management
Difference between Vision and Mission
Communicating the Strategic Vision
Setting Performance Objectives in Strategic Management
SWOT Analysis in Strategic Management

3. External Environment Analysis

Comming Soon

4. Internal Analysis

Concept of Internal Analysis
Process of Internal Analysis
Areas of Internal Analysis
Methods and Techniques of Internal Analysis
Benchmarking in Strategic Management

5. Strategic Options and Choice Techniques

Concept of Strategic Options
Strategic Alternatives/Options at Corporate Level
Stability strategy
Growth Strategy
Retrenchment Strategy
Combination Strategy
Strategic Alternatives at Business Level
Porter's Competitive Strategy
Strategic clock-oriented market based generic strategies
Direction for strategy development

6. Post-formulation and Pre-implementation Phase

Concept and Process of Strategy Formulation
Evaluation of strategic alternative
Portfolio Analysis of Strategic Choice
BCG Matrix
GE Nine-cell Matrix
Hofer's Product-market Evolution Matrix

7. Implementation Phase

Concept of strategy implementation
Process of strategy implementation
Operationalizing the strategy
Designing structure for strategy implementation
Resource Planning In Strategic Management
Management System for strategy implementation

8. Strategic Evaluation and Control

Strategic control in strategic management
Types Strategic Control
Meaning and Characteristics of strategic evaluation
Measures of corporate performance
Techniques or frameworks for performance measurement
Types of Strategy Evaluation
Guidelines for proper control and evaluation
Download Note

What’s included?

  • 8 Chapters
  • 50 Article
  • 0 Questions
  • Download Anytime
  • Lifetime access