Digital Marketing

Here, you find the chapter wise course content of the Digital Marketing and and also download the all Digital Marketing course contents for free.

Chapters
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Test MCQ's

1. Introduction to Digital Marketing

Introduction to Digital Marketing
Traditional Marketing Vs Digital Marketing
Differences between Traditional Marketing and Digital Marketing
Characteristics of Digital Marketing
Technology behind Digital Marketing
Digital Marketing Strategy
Understanding Digital Consumers

2. Online Advertising

Introduction Definition and History of Online Advertising
Objectives of Online Advertising
Where to Advertise? Different ways to advertise your business
Relevant directories that could increase exposure for your business include
What is Affiliate Marketing?
Online Ad Format
Introduction and Objectives of Search Engine Ad
Impacts of SEA on SEO
Network Advertising and its work
Definition and Types of Landing Pages
Importance of Landing Pages in Your Digital Marketing Campaigns

3. Email Marketing

What is Email Marketing?
Types of Email in Digital Marketing
Email Marketing Campaign Process
Advantages and Disadvantages of Email Marketing
Opt-in Email Advertising
Email Marketing Tools
Email Tracking
Email Tracking Tools

4. Mobile Marketing

What is Mobile Marketing?
Growth in Mobile Industry
Myths about Social Media Marketing
Advantages and Disadvantages of Mobile Marketing
Mobile Marketing Goals
Creating a Mobile Website
App Creation Strategy
Types of Mobile Marketing Strategies
Mobile Marketing Best Practices
Mobile Search Ads

5. Social Media Marketing (SMM)

What is Social Media Marketing?
Characteristics of a Successful Social Media Marketer
Social Media Marketing Plan and Suggestions
Social Media Marketing Tools
Introduction and Advantage of Blogging
What is Podcast?
What is Webinars?
Social Media Monitoring
What is Facebook? History and Benefits
What is Twitter? History, Hash Tag

6. Search Engine Optimization (SEO)

Introduction of Search Engine Optimization(SEO)
Search Engine Optimization (SEO) Process
Search Engine Optimization (SEO) Goals and Strategies
On-Page Optimization
Off-Page Optimization
Search Engine Result Process (SERP)
24 Best Search Engine Optimization (SEO) Tools
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  • 40 Questions
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