Introduction to Digital Marketing Traditional Marketing Vs Digital Marketing Differences between Traditional Marketing and Digital Marketing Characteristics of Digital Marketing Technology behind Digital Marketing Digital Marketing Strategy Understanding Digital Consumers

Introduction Definition and History of Online Advertising Objectives of Online Advertising Where to Advertise? Different ways to advertise your business Relevant directories that could increase exposure for your business include What is Affiliate Marketing? Online Ad Format Introduction and Objectives of Search Engine Ad Impacts of SEA on SEO Network Advertising and its work Definition and Types of Landing Pages Importance of Landing Pages in Your Digital Marketing Campaigns

What is Email Marketing? Types of Email in Digital Marketing Email Marketing Campaign Process Advantages and Disadvantages of Email Marketing Opt-in Email Advertising Email Marketing Tools Email Tracking Email Tracking Tools

What is Mobile Marketing? Growth in Mobile Industry Myths about Social Media Marketing Advantages and Disadvantages of Mobile Marketing Mobile Marketing Goals Creating a Mobile Website App Creation Strategy Types of Mobile Marketing Strategies Mobile Marketing Best Practices Mobile Search Ads

What is Social Media Marketing? Characteristics of a Successful Social Media Marketer Social Media Marketing Plan and Suggestions Social Media Marketing Tools Introduction and Advantage of Blogging What is Podcast? What is Webinars? Social Media Monitoring What is Facebook? History and Benefits What is Twitter? History, Hash Tag

Introduction of Search Engine Optimization(SEO) Search Engine Optimization (SEO) Process Search Engine Optimization (SEO) Goals and Strategies On-Page Optimization Off-Page Optimization Search Engine Result Process (SERP) 24 Best Search Engine Optimization (SEO) Tools