Media and Public Relation 2018 Fall - BBA (PU) Old Question
2 years ago
Banking
Section I
Short questions
Attempt any ten questions - 2*10=20
- What is meant by the term “political economy perspective”?
- Define media institution.
- Write in brief how new technology affect media production.
- In what sense do media texts differ from other texts?
- Write about the relation between media and audiences.
- What do you understand by the term ‘stereotypical representation’?
- Many things come under ‘the sphere of press’. List few of them.
- Explain the terms ‘signifier’ and ‘signified’.
- Why, do you think, are there more women’s magazines than men’s magazines in the market?
- What do you mean by communication?
- What is your take on "New Media"?
- How can social media be effective medium to maintain personal relations?
Section III
Attempt any SIX questions - 10*6=60
- How media text is different from academic discourse? Elucidate with examples.
- How do media shape our perceptions? Explain.
- How have new technologies redefined media production, consumption, and distribution?
- Analyze the relationship between media houses and the government.
- What is the nature and place of advertising in our society? How do media benefit from advertising?
- Do you agree that media is also a kind of business institution? Give your opinion.
- How do media representations naturalize ideology? Is there a way to see the things as they are, shearing such ideological curtains?
Section III
Comprehensive Questions - 2x10=20
- Women’s magazines are doing good business these days around us. What do women’s magazines say about female roles, female space, and ‘the feminine’? In your personal opinion what are the strengths and weaknesses of such magazines? Elucidate. [15]
- Film industry is a strong medium of communication. Explain with reference to Hollywood and Bollywood. [5]
Rajiv Shah
Aug 4, 2022