What is cognitive dissonance?

4 years ago
Organizational Behavior

A situation that involves conflicting attitudes, beliefs or behaviors is termed as cognitive dissonance. In other words, cognitive dissonance refers to any incompatibility that an individual might perceive between two or more of his or her attitudes, or between his or her behaviors and attitudes.

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Bijay Satyal
Bijay Satyal
Oct 28, 2021
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