Cite an ‘objective’ of marketing and indicate the type of ‘strategy’ that the management may think of.
4 years ago
Marketing
An objective – To develop a Rs. 50 lakhs position in the home furnishings field without having any serious impact on earnings growth.
Strategy – To strengthen the home furnishings market by entering into four high- priority market segments through the acquisition of large and leading companies presently setting the market.
Here the strategy is specific to provide a basis for action – not ordinary markets but high- priority ones numbering four, and not ordinary companies but only large and leading companies.
Susmita Sah
Jan 17, 2022