For this marketing interview question, you can mention the following steps that go hand-in-hand with building a brand identity.
- The business should have a vision, that can range from increasing environmental sustainability or social awareness
- A logo that adheres to the brand’s voice makes customers identify with it
- Driving campaigns for reaching out to prospects
- Gain the trust of consumers by using user-generated content
- Creating a website that enhances user-experience
- Timely customer service
- Encouraging constant feedback among consumers
- Engaging prospects through email marketing
