What are the objectives of sales promotion?

1 year ago

Sales promotion is concerned with those activities which bridge the gap between personal selling and advertising. Its basic principle is to bring in new customer to try the product.

The main objectives of sales promotion are:

  1. To increase the sales and encourage repeat purchase of the goods.
  2. To attract new customers by offering better incentives.
  3. To help in establishing the new product in existing and new market.
  4. To stabilize a fluctuating sales trend.
Susmita Sah
Jan 17, 2022
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