What is the marketing plan? Have you ever been a part of it?
3 years ago
Marketing
Basically, a marketing plan is a compiled report outlining the mix of strategies that a company shall execute in the upcoming quarter/year.
So you can say that yes, in the previous organization I got a chance to present the marketing plan to the CEO and other stakeholders. Some of the essential elements that we as a team took care of:
- Quarterly marketing and advertising goal
- Current marketing scenario
- Timeline of tasks
- Key performance indicators
- Target audience
- Budgets

Susmita Sah
Jan 16, 2022