What is the marketing plan? Have you ever been a part of it?

1 year ago

Basically, a marketing plan is a compiled report outlining the mix of strategies that a company shall execute in the upcoming quarter/year. 

So you can say that yes, in the previous organization I got a chance to present the marketing plan to the CEO and other stakeholders. Some of the essential elements that we as a team took care of:

  • Quarterly marketing and advertising goal
  • Current marketing scenario
  • Timeline of tasks
  • Key performance indicators
  • Target audience
  • Budgets
Susmita Sah
Jan 16, 2022
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