What is your expertise – B2B or B2C?
This marketing interview question can be tricky to answer if it is for a B2B profile and you have only worked in a B2C profile. That’s why you must be sure to show how you can transfer your skills in that area to the current situation. Also, the basic marketing strategies in both domains remains the same, but below are some of the common difference that every marketer must know:
|
B2C Marketing |
B2B Marketing |
|
Large scale market and bigger target audience |
Niche markets and smaller target audience |
|
Generally, the target audience is driven by emotions |
Most of the times the target audience is rationally-driven |
|
Generally, the goal is to strengthen transactional relationships with the customers |
Generally, the goal is to strengthen long-term business relationships |
|
The goal is to reach the end-users |
The goal is to convince all the decision-makers and dedicated business group |
Knowing these differences can help you express your marketing ideas strongly to the recruiters. Interviewers often ask such marketing interview questions and you must prepare for such abbreviations.
