Have you ever changed a customer’s perspective of a product that you marketed?

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1 year ago

Marketing

For this experience-based marketing interview question, tell the interviewers about any of your marketing campaigns that changed the way customers viewed the product and helped in improving the sales.

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Susmita Sah

Susmita Sah

Jan 16, 2022

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1. List out some examples of pricing strategies.

2. Discuss the factors that affect pricing.

3. Discuss the limitations of product life cycle.

4. Explain the characteristics of good marketing research.

5. Explain the reasons for product failure.

6. Highlight the between concept testing and market testing.

7. Discuss the meaning of Marketing Information System (MIS).

8. How is understanding of Product Life Cycle (PLC) useful to a marketer?

9. Explain the significance of pricing strategy.

10. Explain the meaning and stages of product life cycle.

11. Explain the meaning of differentiated pricing. What are its types?

12. What are the advantages of studying consumer behaviour?

13. Explain the effect of pricing policy on marketing mix.

14. Discuss the significance of pricing.

15. Discuss the methods used for brand testing.

16. Discuss the concept of market positioning.

17. Explain the meaning and process of market targeting.

18. Explain the uses of marketing research.

19. Explain the basis for segmenting organizational markets.

20. What is market Segmentation? Explain its benefits.

21. Explain the concept of mass marketing.

22. Differentiate between sales promotion and advertising.

23. Define E-Tailers. What are the advantages and disadvantages of E-Tailing?

24. What is social marketing? What are the types and characteristics of social marketing?

25. What is the difference between product differentiation and market segmentation?

26. Explain the meaning of green marketing.

27. Differentiate between price and non-price competition.

28. What are the advantages of E-Commerce?

29. Explain the functions of retailers.

30. What are the benefits of franchising?

31. Explain the importance of CRM.

32. What are the features of a good brand name?

33. A firm selling xerox machines has outlined its marketing objective as : Increase market share by 3 per cent. List out at least four strategies to be adopted for increasing the share-of-market.

34. Cite an ‘objective’ of marketing and indicate the type of ‘strategy’ that the management may think of.

35. What are the four essential phases in the development of a sound marketing plan? State them.

36. Identify the factors which determine the length of a long-term-marketing plan.

37. What is short term marketing planning? What are the objectives and steps involved in short term marketing planning?

38. What do you mean by long term marketing planning? State its essential characteristics and process.

39. As an executive assistant of the chief marketing manager of a large industrial organisation, prepare a checklist or an information schedule that may be used as a guide for marketing planning.

40. Write short notes on ‘hierarchy’ of marketing plans.

41. What are Chain Stores?

42. What are the benefits of online marketing to Indian retailers?

43. What are the advantages and disadvantages of chain store system?

44. What are the advantages of consumer cooperatives?

45. What is a super market? What are its features and advantages?

46. What are the types corporate retailing?

47. What are the disadvantages of consumer cooperatives?

48. What are the benefits of CRM?

49. What is Customer Relationship Management (CRM)?

50. What are the features of CRM?

51. What is the scope of CRM?

52. What is the importance of CRM?

53. What is the importance of relationship marketing?

54. What is relationship marketing?

55. Explain the role of marketing.

56. What are the limitations of marketing research?

57. How are products classified?

58. What is product life cycle?

59. What are the limitations of product life cycle?

60. Define marketing environment.

61. What is Labeling?

62. What are the objectives of promotion?

63. What are the features of personal selling?

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65. What are the essentials of a good brand name?

66. What are the features of marketing research?

67. . What are the merits and demerits of branding?

68. What are the objectives of marketing research?

69. What is the difference between price and pricing?

70. Define personal selling.

71. What are the objectives of sales promotion?

72. What are the methods of coordination adopted by a marketing personnel?

73. What is the importance of packaging?

74. What are the functions of an advertising agency?

75. What is sales planning?

76. Define marketing research.

77. What are the advantages and disadvantages of personal selling?

78. What are the factors affecting selection of advertising agency?

79. Discuss the relation between sales and public relations.

80. What are the objectives of personal selling?

81. What is the relation between sales and purchase?

82. Explain the relation between sales and finance.

83. Explain the sales management planning process!

84. Comment on the relationship between sales and HR.

85. Discuss the relation between sales and R&D.

86. Explain the relation between sales and production?

87. What is the relation between sales and physical distribution?

88. Discuss the relation between sales and service?

89. Explain the retail selling process?

90. What are the levels of channels in distribution management?

91. What are the steps involved in distribution channel strategy?

92. What do services include?

93. What are the features of market diversification strategy?

94. Differentiate between differentiation and segmentation?

95. What are the main features of international product?

96. What are the features of market concentration?

97. What is meant by brand equity?

98. What are the types of pricing models?

99. What are the levels of products?

100. Give an example of product positioning strategy?

101. What is product value equation?

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104. What is the relationship between price and market?

105. What are the Functions of Packaging?

106. What is the meaning of “Price”?

107. How are brands classified?

108. How internet is magnifying branding strategy?

109. What is marketing communication?

110. Define product hierarchy! What are its characteristics?

111. Define sales promotion?

112. What are the objectives of advertising?

113. What are the demerits of sales promotion?

114. What are the characteristics of sellers or marketer?

115. Who are customers?

116. What are the merits of sales promotion?

117. What are the features of marketing?

118. What are the sources of marketing information?

119. What is the importance of pricing?

120. Define Market.

121. Define marketing programme with the help of a diagram.

122. What is marketing planning?

123. What are the goals or objectives of marketing?

124. What do you mean by the term marketing research?

125. What are the most important skills for a marketing career?

126. What do you mean by inbound marketing?

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129. What is social media marketing and how is it different from digital marketing?

130. How to become a digital marketing specialist?

131. How would you handle marketing our product or service?

132. What do you mean by USP and what makes your business unique?

133. How is service marketing different from product marketing?

134. What are some good questions I can ask the interviewer?

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136. How would you handle marketing our product or service?

137. How do you handle negative feedback from your superior?

138. Which skills you have learned as a marketing professional that you would utilize in this position?

139. Tell me something about you that is not mentioned on your resume.

140. What are your salary expectations?

141. What is your least favourite part of your current job?

142. What is your significant achievement till now?

143. How important do you feel to communicate with the sales or product team?

144. How has your role evolved in your current organization?

145. What type of management style do you prefer?

146. What is the best thing you love about marketing?

147. Have you taken any marketing courses, certifications, or training in your career?

148. How important is networking in a marketing job?

149. What publications and blogs do you follow?

150. Tell us your way of defining KPIs

151. Why do you think you are suitable for a digital marketing role?

152. How do you deal with team resistance to a new content direction that you know is necessary for your future company’s growth?

153. What are the aspects you look at while launching a product?

154. How will you market a product if your budget was reduced to half?

155. If you are tasked with the branding campaign of a new product, how will you do it?

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160. If there is an internal conflict about the design of the website homepage, how will you help us to pick one?

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164. What will you do if the most performing employee in your team is leaving the organization?

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167. According to you, which marketing strategies work well for expanding a start-up?

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177. Could you tell us how familiar you are with Google Analytics?

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179. What are the different types of SEO? Mention the 3 major ones.

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217. What are the 8 Ps of marketing?

218. What is Marketing?

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