What are the features of a good brand name?
3 years ago
Marketing
Brand names should be chosen carefully since the name conveys a lot of information to a customer.
The following list contains considerations that should be made before making a choice of brand name:
ADVERTISEMENTS:
(i) Evoke positive associations
(ii) Be easy to pronounce and remember
(iii) Suggest product benefits
(iv) Be distinctive
ADVERTISEMENTS:
(v) Use numerals when emphasizing technological features
(vi) Not infringe existing registered brand name.

Susmita Sah
Jan 17, 2022