What are the features of a good brand name?

3 years ago
Marketing

Brand names should be chosen carefully since the name conveys a lot of information to a customer.

The following list contains considerations that should be made before making a choice of brand name:

ADVERTISEMENTS:

(i) Evoke positive associations

(ii) Be easy to pronounce and remember

(iii) Suggest product benefits

(iv) Be distinctive

ADVERTISEMENTS:

(v) Use numerals when emphasizing technological features

(vi) Not infringe existing registered brand name.

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Susmita Sah
Susmita Sah
Jan 17, 2022
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