What are the limitations of marketing research?
4 years ago
Marketing
The marketing research is not without its share of limitations:
- Marketing Research cannot provide complete answer to the problems because there are many intervening variables which are difficult to control.
- Some marketing problems do not lend themselves to valid research conclusions due to limitations of tools and techniques involved. There are many intangible and subjective variables operating which are difficult to be measured.
- In a fast changing environment, the data collected become obsolete soon and the research findings based on them will become little use.
- It only provides a base for predicting future events; it cannot guarantee with any certainty their happening.
- Marketing research involves more time, effort and high cost. But it is very often said that marketing research is cheaper than costly marketing mistakes.
Susmita Sah
Jan 17, 2022