What is a super market? What are its features and advantages?
Super Market is a large self-service outlet that largely concentrates on selling food related products with relatively less assortments with a focus on a specific product category. The main categories which are retailed are food, groceries, small utensils, cosmetics, stationery items, gift items, for example, Reliance fresh, More, Food Bazaar etc.
Features of Super Markets:
(i) They are located near residential places.
(ii) They use heavy advertisements and mass display of merchandise.
(iii) No credit facilities are offered.
(iv) Normally do not employ salesmen and hence are self-service stores.
Advantages of Super Markets:
(i) Perfect freedom is enjoyed by the customers. No pressure selling is possible.
(ii) Shopping time is considerably reduced.
(iii) Enjoys economies of large scale operation.
Disadvantages:
(i) The large and extensive areas required for super-markets are not easily and cheaply available.
(ii) The products which require explanation for proper use cannot be dealt through the super markets.
(iii) Customer services are practically absent.
