How is service marketing different from product marketing?

1 year ago

Marketing a product and marketing a service both needs a different approach. While selling a product, we use the 4Ps of marketing, i.e. Product, Price, Place, and Promotion. But, when a service is to be offered, apart from the 4P’s, 3 more Ps are to be taken care of, i.e. People, Process, and Physical evidence. Thus, both require different forms of strategies to promote the overall sale.

Susmita Sah
Jan 16, 2022
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