What are the four essential phases in the development of a sound marketing plan? State them.

4 years ago
Marketing

The four essential phases in developing a successful marketing plan are:

(I) searching analysis of a industry

(ii) objective appraisal of the company’s major problems and opportunities

(iii) formulation of marketing programmes to implement those strategies based on industry-cum-company analyses; and

(iv) development of marketing programmes to implement those strategies.

0
Susmita Sah
Susmita Sah
Jan 17, 2022
More related questions

1. List out some examples of pricing strategies.

2. Discuss the factors that affect pricing.

3. Discuss the limitations of product life cycle.

4. Explain the characteristics of good marketing research.

5. Explain the reasons for product failure.

6. Highlight the between concept testing and market testing.

7. Discuss the meaning of Marketing Information System (MIS).

8. How is understanding of Product Life Cycle (PLC) useful to a marketer?

9. Explain the significance of pricing strategy.

10. Explain the meaning and stages of product life cycle.

11. Explain the meaning of differentiated pricing. What are its types?

12. What are the advantages of studying consumer behaviour?

13. Explain the effect of pricing policy on marketing mix.

14. Discuss the significance of pricing.

15. Discuss the methods used for brand testing.

16. Discuss the concept of market positioning.

17. Explain the meaning and process of market targeting.

18. Explain the uses of marketing research.

19. Explain the basis for segmenting organizational markets.

20. What is market Segmentation? Explain its benefits.

21. Explain the concept of mass marketing.

22. Differentiate between sales promotion and advertising.

23. Define E-Tailers. What are the advantages and disadvantages of E-Tailing?

24. What is social marketing? What are the types and characteristics of social marketing?

25. What is the difference between product differentiation and market segmentation?

26. Explain the meaning of green marketing.

27. Differentiate between price and non-price competition.

28. What are the advantages of E-Commerce?

29. Explain the functions of retailers.

30. What are the benefits of franchising?

31. Explain the importance of CRM.

32. What are the features of a good brand name?

33. A firm selling xerox machines has outlined its marketing objective as : Increase market share by 3 per cent. List out at least four strategies to be adopted for increasing the share-of-market.

34. Cite an ‘objective’ of marketing and indicate the type of ‘strategy’ that the management may think of.

35. Identify the factors which determine the length of a long-term-marketing plan.

36. What is short term marketing planning? What are the objectives and steps involved in short term marketing planning?

37. What do you mean by long term marketing planning? State its essential characteristics and process.

38. As an executive assistant of the chief marketing manager of a large industrial organisation, prepare a checklist or an information schedule that may be used as a guide for marketing planning.

39. Write short notes on ‘hierarchy’ of marketing plans.

40. What are Chain Stores?

41. What are the benefits of online marketing to Indian retailers?

42. What are the advantages and disadvantages of chain store system?

43. What are the advantages of consumer cooperatives?

44. What is a super market? What are its features and advantages?

45. What are the types corporate retailing?

46. What are the disadvantages of consumer cooperatives?

47. What are the benefits of CRM?

48. What is Customer Relationship Management (CRM)?

49. What are the features of CRM?

50. What is the scope of CRM?

51. What is the importance of CRM?

52. What is the importance of relationship marketing?

53. What is relationship marketing?

54. Explain the role of marketing.

55. What are the limitations of marketing research?

56. How are products classified?

57. What is product life cycle?

58. What are the limitations of product life cycle?

59. Define marketing environment.

60. What is Labeling?

61. What are the objectives of promotion?

62. What are the features of personal selling?

63. Define Promotion.

64. What are the essentials of a good brand name?

65. What are the features of marketing research?

66. . What are the merits and demerits of branding?

67. What are the objectives of marketing research?

68. What is the difference between price and pricing?

69. Define personal selling.

70. What are the objectives of sales promotion?

71. What are the methods of coordination adopted by a marketing personnel?

72. What is the importance of packaging?

73. What are the functions of an advertising agency?

74. What is sales planning?

75. Define marketing research.

76. What are the advantages and disadvantages of personal selling?

77. What are the factors affecting selection of advertising agency?

78. Discuss the relation between sales and public relations.

79. What are the objectives of personal selling?

80. What is the relation between sales and purchase?

81. Explain the relation between sales and finance.

82. Explain the sales management planning process!

83. Comment on the relationship between sales and HR.

84. Discuss the relation between sales and R&D.

85. Explain the relation between sales and production?

86. What is the relation between sales and physical distribution?

87. Discuss the relation between sales and service?

88. Explain the retail selling process?

89. What are the levels of channels in distribution management?

90. What are the steps involved in distribution channel strategy?

91. What do services include?

92. What are the features of market diversification strategy?

93. Differentiate between differentiation and segmentation?

94. What are the main features of international product?

95. What are the features of market concentration?

96. What is meant by brand equity?

97. What are the types of pricing models?

98. What are the levels of products?

99. Give an example of product positioning strategy?

100. What is product value equation?

101. Explain the role and importance of packaging!

102. What are the strategies for price leadership?

103. What is the relationship between price and market?

104. What are the Functions of Packaging?

105. What is the meaning of “Price”?

106. How are brands classified?

107. How internet is magnifying branding strategy?

108. What is marketing communication?

109. Define product hierarchy! What are its characteristics?

110. Define sales promotion?

111. What are the objectives of advertising?

112. What are the demerits of sales promotion?

113. What are the characteristics of sellers or marketer?

114. Who are customers?

115. What are the merits of sales promotion?

116. What are the features of marketing?

117. What are the sources of marketing information?

118. What is the importance of pricing?

119. Define Market.

120. Define marketing programme with the help of a diagram.

121. What is marketing planning?

122. What are the goals or objectives of marketing?

123. What do you mean by the term marketing research?

124. What are the most important skills for a marketing career?

125. What do you mean by inbound marketing?

126. What can be the best approach to increase website traffic?

127. What is the difference between Marketing Research and Market Research?

128. What is social media marketing and how is it different from digital marketing?

129. How to become a digital marketing specialist?

130. How would you handle marketing our product or service?

131. What do you mean by USP and what makes your business unique?

132. How is service marketing different from product marketing?

133. What are some good questions I can ask the interviewer?

134. How do I prepare for a marketing interview?

135. How would you handle marketing our product or service?

136. How do you handle negative feedback from your superior?

137. Which skills you have learned as a marketing professional that you would utilize in this position?

138. Tell me something about you that is not mentioned on your resume.

139. What are your salary expectations?

140. What is your least favourite part of your current job?

141. What is your significant achievement till now?

142. How important do you feel to communicate with the sales or product team?

143. How has your role evolved in your current organization?

144. What type of management style do you prefer?

145. What is the best thing you love about marketing?

146. Have you taken any marketing courses, certifications, or training in your career?

147. How important is networking in a marketing job?

148. What publications and blogs do you follow?

149. Tell us your way of defining KPIs

150. Why do you think you are suitable for a digital marketing role?

151. How do you deal with team resistance to a new content direction that you know is necessary for your future company’s growth?

152. Have you ever changed a customer’s perspective of a product that you marketed?

153. What are the aspects you look at while launching a product?

154. How will you market a product if your budget was reduced to half?

155. If you are tasked with the branding campaign of a new product, how will you do it?

156. Gives us an example of a successful campaign you ran and how you did it?

157. You have a marketing funnel of 10000 potential customers, 1000 leads, and 50 conversions, out of which only 10 are new customers. How will you plan your marketing campaigns and focus on which part of the marketing funnel?

158. If a customer leaves a negative review on a website or an online platform, how will you respond to the customer?

159. If we bring a new tool that is helpful for lead generation, how will you train the team about deploying the device?

160. If there is an internal conflict about the design of the website homepage, how will you help us to pick one?

161. If you get an opportunity to market a product in any sports event, for example, IPL, what things will you keep in mind?

162. Have you ever worked closely with a sales team? What challenges you faced, and were there any learning?

163. If we are planning to launch a new product, how will you help us in deciding the right target audience?

164. What will you do if the most performing employee in your team is leaving the organization?

165. Name some of the major trends in digital marketing in 2021.

166. How will you evaluate a new business promotion idea?

167. According to you, which marketing strategies work well for expanding a start-up?

168. What do you think of word of mouth? And if required, how will you maximize the word of mouth marketing?

169. Name some of the errors to avoid in email outreach campaigns.

170. While launching a direct mail campaign, what activities or elements will you consider beforehand?

171. What are the main steps to build trust among consumers?

172. Why is offline media also important for digital marketing? Which offline channels will you use today?

173. Are display ads useful? Can you name some types?

174. Name the top three email marketing tools.

175. Which Content Management Systems are you familiar with and on which one have you worked the most?

176. How is Google Analytics different from Google AdWords?

177. Could you tell us how familiar you are with Google Analytics?

178. What is social listening and why is it important?

179. What are the different types of SEO? Mention the 3 major ones.

180. Which are the different ways to reach out to your target audience?

181. What do you mean by USP and what makes your business unique?

182. What do you know about advertising research?

183. What is real-time marketing? Does this form of marketing help?

184. What do you mean by inbound marketing?

185. What do you know about Ambush Marketing?

186. What do you mean by the AIDA model in marketing?

187. What is the marketing plan? Have you ever been a part of it?

188. How is service marketing different from product marketing?

189. How do you go ahead with content promotion?

190. Where should you place your keywords for better website ranking?

191. What factors affect the Quality Score?

192. What is Quality Score?

193. What are the metrics for measuring social ROI?

194. What is a site crawler?

195. Do you use email marketing to market your product? What marketing elements did you consider?

196. Name some of the content marketing tactics to attract clients and increase ROI.

197. Are keywords important in Content Marketing?

198. What is Content Marketing?

199. Can you take up social media marketing for B2B businesses?

200. How do you use social media for marketing?

201. Name popular PPC tools.

202. What is the use and importance of anchor tags in SEO?

203. What is Keyword Streaming?

204. Do you have any idea about AMP?

205. What is a responsive website?

206. What is Google AdWords Remarketing?

207. What are the limitations of online marketing?

208. What are some useful digital marketing tools?

209. What can be the best approach to increase website traffic?

210. How did you measure the impact of a successful campaign for a product that you marketed?

211. Can you give us a customer trend that is happening in our industry right now?

212. Are you familiar with any analytics platform? What are the platforms that you used in your previous job?

213. Why do you need to create a customer journey map?

214. What are the marketing channels that you have experience working in?

215. Name 5 essential elements of a marketing campaign.

216. What is your expertise – B2B or B2C?

217. What are the 8 Ps of marketing?

218. What is Marketing?

Questions Bank

View all Questions