What is the difference between Marketing Research and Market Research?

3 years ago
Marketing

The difference between marketing research and market research is that market research focuses on a specific market and its scope is narrow, while marketing research encompasses a wider area. In other words, market research is a subset of marketing research.

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Susmita Sah
Susmita Sah
Jan 16, 2022
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2. Discuss the factors that affect pricing.

3. Discuss the limitations of product life cycle.

4. Explain the characteristics of good marketing research.

5. Explain the reasons for product failure.

6. Highlight the between concept testing and market testing.

7. Discuss the meaning of Marketing Information System (MIS).

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9. Explain the significance of pricing strategy.

10. Explain the meaning and stages of product life cycle.

11. Explain the meaning of differentiated pricing. What are its types?

12. What are the advantages of studying consumer behaviour?

13. Explain the effect of pricing policy on marketing mix.

14. Discuss the significance of pricing.

15. Discuss the methods used for brand testing.

16. Discuss the concept of market positioning.

17. Explain the meaning and process of market targeting.

18. Explain the uses of marketing research.

19. Explain the basis for segmenting organizational markets.

20. What is market Segmentation? Explain its benefits.

21. Explain the concept of mass marketing.

22. Differentiate between sales promotion and advertising.

23. Define E-Tailers. What are the advantages and disadvantages of E-Tailing?

24. What is social marketing? What are the types and characteristics of social marketing?

25. What is the difference between product differentiation and market segmentation?

26. Explain the meaning of green marketing.

27. Differentiate between price and non-price competition.

28. What are the advantages of E-Commerce?

29. Explain the functions of retailers.

30. What are the benefits of franchising?

31. Explain the importance of CRM.

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43. What are the advantages and disadvantages of chain store system?

44. What are the advantages of consumer cooperatives?

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46. What are the types corporate retailing?

47. What are the disadvantages of consumer cooperatives?

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49. What is Customer Relationship Management (CRM)?

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53. What is the importance of relationship marketing?

54. What is relationship marketing?

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88. Discuss the relation between sales and service?

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109. What is marketing communication?

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140. What is your least favourite part of your current job?

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