What do you know about Ambush Marketing?

3 years ago
Marketing

Ambush or coat-tail marketing is a form of tactics in which an advertiser takes advantage of a significant event or campaign to promote their products without actually paying for the event fee or participating in the sponsorships. This is meant for free promotions and at the same time, competing with those participants who have actually paid for the event.

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Susmita Sah
Susmita Sah
Jan 16, 2022
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