While launching a direct mail campaign, what activities or elements will you consider beforehand?
2 years ago
Marketing
If I have to lead a direct mail campaign, I will ensure to consider the following elements:
- Clarify the objective of the campaign
- Enlist the target audience
- Determine the budget
- Plan the template of the email and discuss the design with the design team
- Construct the message and mail copy
- Insert a Call-To-Action button with source parameters
- Send the draft mail within the team to take the feedback
- Shoot the mail and track the result
- Communicate the results to the team
- Perform A/B testing if it is required for future campaigns
Susmita Sah
Jan 16, 2022