While launching a direct mail campaign, what activities or elements will you consider beforehand?

1 year ago

If I have to lead a direct mail campaign, I will ensure to consider the following elements:

  • Clarify the objective of the campaign 
  • Enlist the target audience
  • Determine the budget
  • Plan the template of the email and discuss the design with the design team
  • Construct the message and mail copy
  • Insert a Call-To-Action button with source parameters
  • Send the draft mail within the team to take the feedback
  • Shoot the mail and track the result
  • Communicate the results to the team 
  • Perform A/B testing if it is required for future campaigns
Susmita Sah
Jan 16, 2022
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