Name some of the content marketing tactics to attract clients and increase ROI.
2 years ago
Marketing
Here are some of the strategies one can use:
- Create topical content that has the potential to go viral. Some trending examples are controversial ideas, posts that incite emotions, etc.
- Create well-researched content with the purpose of educating the customer in an interactive way. It can be short or long-form content depending on the business and customer preferences.
- Use unique CTAs instead of generic ones. Some examples are – testing different colours on CTA buttons, offering some benefit to the customer, if s/he hits the button, and so on.
- Choosing guest blogging for increasing organic traffic.
- Diversify by giving importance to all forms of content – blog, video, social media, podcasts, etc.
- Update and repurpose content regularly.
Susmita Sah
Jan 16, 2022