Name some of the content marketing tactics to attract clients and increase ROI.

1 year ago

Here are some of the strategies one can use:

  1. Create topical content that has the potential to go viral. Some trending examples are controversial ideas, posts that incite emotions, etc.
  2. Create well-researched content with the purpose of educating the customer in an interactive way. It can be short or long-form content depending on the business and customer preferences. 
  3. Use unique CTAs instead of generic ones. Some examples are – testing different colours on CTA buttons, offering some benefit to the customer, if s/he hits the button, and so on. 
  4. Choosing guest blogging for increasing organic traffic. 
  5. Diversify by giving importance to all forms of content – blog, video, social media, podcasts, etc. 
  6. Update and repurpose content regularly. 
Susmita Sah
Jan 16, 2022
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