Highlight the between concept testing and market testing.
4 years ago
Marketing
Concept Testing:
(i) It is concerned with measuring consumer reactions to the idea or concept of the product.
(ii) Testing is done before any money, time or labour is invested in a product.
(iii) It is the third stage of new product development.
Market Testing:
(i) It is concerned with measuring trial, first repeat, adoption and purchase frequency of product in real marketing conditions.
(ii) Testing is done with the product in hand using advertising, sales force etc.and money is involved in it.
(iii) It is the second last stage of new product development.
Susmita Sah
Jan 17, 2022