What is Marketing?

10 months ago

Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction.

For Example: Wal-Mart and Big-Bazaar has become world’s largest retailer, and one of the world’s largest companies, by delivering on its promise, “Always low prices, Always!”

Rajiv Shah
Sep 30, 2021
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