What are the 8 Ps of marketing?

1 year ago

The 8 Ps of marketing are – product, place and time, price, promotion, process, physical environment, people, and productivity and quality.

After naming the 8 Ps you must also talk about how the 8 Ps helps in: 

  • Developing and executing a successful marketing plan 
  • Dramatically changing the overall marketing strategy
  • Defining your brand message
  • Outlining your marketing process

Also, you can share your professional experiences about how you identified your marketing mix, target audience, sales goals, etc. 

Further, you can also introduce the 4Cs of the marketing mix here which are – Consumer, Cost, Convenience, and Communication. Doing this is essential as these 4Cs are now a crucial part of the modern-day digital marketing mix and also show that the business world is more focused on a customer-driven approach. 

To make this marketing interview answer impressive, you can highlight how there were 4 Ps of marketing before and how it evolved over time.

Susmita Sah
Jan 16, 2022
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